Choosing a color scheme for your website is not always a simple task. If I asked you to choose your top three favorite colors right now could you blurt them out without hesitation? Would they compliment each other or would they be too loud or too soft together? For example if I told you red, black, and neon orange were my favorite….. Now picture how those colors on a website would look together;  it may make you cringe just a little!

So what is a color scheme to you? It is a collection of colors that you and your designer (if you have one) will use to design your website. These colors will be used throughout everything your users will see on the site. Color is crucial!!! Research shows that 62-90% of purchase decisions are made based on color alone. Meaning first impressions can literally mean everything! 

Color evokes an emotional response from your audience. The colors you choose to use does not just create the style and appeal for your website; it determines how your visitors will view your brand and your site itself. So why not send the best message to your users by understanding a little more about the colors you may pick?! 

Below is a short list of some colors and what emotions they may give off to the user.

1. Warm cool colors such as pastels may help create a relaxing vibe. This could pair great with sites that offer massage or jewelry sites that focus on natural stones. 
2. Green and brown are often associated with outdoor activities. Giving the natural organic vibe to visitors that may be looking at a site that offers camping/hiking supplies.
3. Gold is a common color used for high luxury brands you may find when looking for a fashionable purse.
4. Some high profile brands have used the black & white color scheme to help convey elegance, sophistication, or simplicity in their site. 
5. Using a bold red for call-to-action buttons across your website can help increase conversion rate & make your UI design more intuitive.
6. White is best used to create contrast and make other elements stand out.

One study found that saturated and bright colors are associated with arousal!  With so many color schemes to consider; you may find choosing a primary color for your brand first (if you have not done so already).  From there decide how many colors you want to add to the mix. 

For more help on creating a perfect color scheme for you, consider checking out Color Space. You can enter your primary hex code and receive several color palettes you can choose from! Remember, the colors you choose will be throughout your site used in headers, text, for visual assets, CTA buttons, and more! Send a message to your users that is easy on the eyes!