With the world turned digital, it is important for anyone trying to compete in business, sales, or even just self promotion to have an online presence. But where do you start? As with anything you need to create a plan before you start a project. Creating a website to build your online presence  is no different. There are several things you need to know before you begin.

Ask yourself what kind of website is going to work best for you and the message you’re trying to convey. Make sure you are representing your “brand” or “image” correctly. 

Here are a few types of websites to consider:

• Small Business 
• Portfolio 
• Non Profit
• Blog
• Personal
• E-Commerce
• Magazine & News
• Wiki
• Membership

Each type of website can be used for different purposes. So taking the time to really understand what you will need from your website is a must. For example, you have an idea to start a floral shop and you want your clients to have a way to purchase online. Start with the basics. Content that offers important information such as your business name, location, phone number, and store hours. Ask yourself, what other options on your website could there be to provide a better experience for the visitor? Perhaps offering a fun “events” theme to your page, such as an Event Calendar,  would help promote when your floral shop may be involved in pop up events such as Farmers Markets, supplying arrangements for special events such as weddings or high profile birthday parties. Don’t forget to add pictures, allowing your visitors to view  your work and see that you are more than just your average floral shop. You may also want to consider having an ecommerce option for your page. Providing visitors the ability to purchase small floral arrangements, vases, or other in-shop items while they’re online can increase visibility and sales!

Maybe you want to create something that allows your visitors to view all your works of art? In this case, a Portfolio site may be what you need. This would be an ideal solution if you want to direct potential employers or clients to examples of your work. You can include a “contact me” link or even a “hire me” link that would catch the attention of your visitor and help to engage them more easily and effectively. 

In today’s world just about everything is done online and you need to be up to speed with the competition! Take some to decide the right type of website for you or you can contact a professional to help you out along the way!